MEMBER MARKETING

CS Healthcare is a specialist provider of health insurance – specifically for the civil service, public sector and not-for-profit organisations.

They have over 80 years’ experience protecting the health of their members.

The brief

To enhance membership communications, ensuring a consistent look, feel and tone of voice when communicating with CS Healthcare members.

The project

We revamped CS Healthcare’s member magazine ‘care’ – giving it a fresh look and feel in a user-friendly A5 format (reducing print and mailing cost).

We provided editorial copy for each issue (published three times a year), researching the news and focus sections and copy-editing articles supplied by CS Healthcare.

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Member rewards

We also developed a new design for their member rewards literature to showcase CS Healthcare’s enhanced offering to its members.

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Lead generation – animated online ads

Animated gifs are one of the easiest ways to add some movement to a webpage, an email, or a social media campaign.

We chose attractive, on-brand images which CS Healthcare’s audience could relate to – using lifestyle images and strong call-to-actions to increase engagement and generate inbound leads.

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  • Animated banner adverts receive higher CTR (Click Through Rates) than other banner design types
  • Animated banner ads are much more likely to build a stronger online advertising campaign

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