CS Healthcare is a specialist provider of health insurance – specifically for the civil service, public sector and not-for-profit organisations.
They have over 80 years’ experience protecting the health of their members.
To enhance membership communications, ensuring a consistent look, feel and tone of voice when communicating with CS Healthcare members.
We revamped CS Healthcare’s member magazine ‘care’ – giving it a fresh look and feel in a user-friendly A5 format (reducing print and mailing cost).
We provided editorial copy for each issue (published three times a year), researching the news and focus sections and copy-editing articles supplied by CS Healthcare.
Lead generation – animated online ads
Animated gifs are one of the easiest ways to add some movement to a webpage, an email, or a social media campaign.
We chose attractive, on-brand images which CS Healthcare’s audience could relate to – using lifestyle images and strong call-to-actions to increase engagement and generate inbound leads.
- Animated banner adverts receive higher CTR (Click Through Rates) than other banner design types
- Animated banner ads are much more likely to build a stronger online advertising campaign