For Skipton Financial Advisers

The brief

To promote a financial planning service to readers of The Telegraph, Guardian and Observer newspapers, as well as to existing clients and members of partnership organisations, in order to encourage enquiries and increase awareness of the service benefits on offer. 2016 saw Skipton Financial Services Limited integrate with their parent company, Skipton Building Society (SBS), becoming Skipton Financial Advisers (SFA), the financial advisory part of SBS.

We support Skipton’s requirements for print and online delivery across a wide range of distribution channels, often determined by the project and campaign remits.

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The solution

We have produced numerous eye-catching and informative direct mail and advertising campaigns, supported by detailed brochures and guides, over the many years we have worked with Skipton.

The design and messaging has to stand out and grab people’s attention in order to generate interest and inform of any significant regulatory changes, and we continue to devise new ideas to meet the different challenges.

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Our ongoing support

We work closely with Skipton’s partners to ensure brand values are preserved and guidelines incorporated in all material we produce for them.

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Recent animated email project

Client feedback

…Consistency and attention to detail is a key driver within our business and within the whole financial services industry – Lake Creative delivers this each and every time.

Lake Creative has worked with us across multiple marketing disciplines, from the creative design of brochures and literature, through to digital support and the ongoing development of our key outbound channels, including DM and email marketing. 

We have been partnered with Lake Creative for many years now. The support we continually get from them – regardless of the size of project or ever increasingly tight deadlines is fantastic. We know that we are in highly competent and safe hands


Iain Tyrer – Head of Financial Advice Marketing, Skipton Building Society.

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